We believe
that deep within each of us there is crystal clarity
about what really matters to us as individuals –
a bit like a diamond.
Trouble
is this diamond can lie hidden: covered by layers of
routine, duties at home and at work – everyday
stuff that clouds our vision and saps our energy.
In
nature diamonds form far underground in conditions of
extreme pressure and heat. In these rocks they are way
too deep to be mined by people but then along comes
magma - molten rock that wells up from close to the
earths core and forcing its way up towards the surface.
Sometimes it erupts through volcanos and sometimes it
doesn’t get that far and cools while still underground.
As
it flows, the magma passes through the deep diamond
fields, picking up gem rich rock and then depositing
it in kimberlite pipes. From here the diamonds can be
mined, refined and shined – something that wouldn’t
have been possible without the effect of the magma.
Our
Magma Effect™ works rather like that. We create opportunities,
conversations and activities that connect with the values
hidden deep inside people and surface them to a level
from which any one with a mind to can define, refine
and shine these very personal drivers of meaning and
motivation. The process makes people more “value
able” and in turn, potentially more valuable both
to themselves and their peers.
