How do we do it

We have two main ways of exploring values.

Profiling with the AVI.

The AVI is an online interactive profiling resource that is fast becoming one of the leading values tools around the world. Click here to read more about the origins of the AVI, or you can listen to Paul Chippendale who pioneered the development of the AVI from the Hall Tonna Inventory of Values.

Exploring the relationship between an individual or a group/team and the 128 distinct human values so far identified through research, the AVI enables us to produce a range of reports including values mapping, top 10 values, brain preferences, world views and values based leadership styles.

Magma Effect™ is the only company in the UK currently licensed to work with this technology.

Values Elicitation

Each of us and every organisation has high priority values. They tend to sit in our subconscious, framing our decision making and helping us make sense of the world as we see it. By reflecting upon our past and present practice, the assumptions that underpin the things that we do, and how we want things to be in the future it is possible to identify and define our core values – those things that we prefer and prioritise about all others when ever possible.

We design unique sessions around the particular circumstances of each client that surface values that are at work within the organisation. Next we facilitate conversation to explore the meaning of these values and their usefulness to the future that the organisation wants to create for itself. Within this process we can either deliver directly or train/coach in-company staff to roll out sessions.